Module 2 · Hands-on project
Project: Weekly content generator
Posts, image ideas, and a publishing calendar
A workflow that produces your social media content package once a week: post copy, visual ideas, and a publishing calendar — all built from your brand's themes and tone.
What you need in the folder
- A brand file: tone, values, target audience, what to avoid — saved as brand.md.
- A list of themes/columns saved as topics.md (e.g. Monday = educational, Wednesday = behind-the-scenes, Friday = social proof).
- Optional: a few past posts that worked well, dropped into an examples/ subfolder, as style references.
What's a .md file? Just a plain text file (the .md means "markdown"). Write it in any text editor — or simply ask Cowork, "create topics.md with these themes…" and it makes the file for you in the working folder.